In Lake Como they are also selling air. A nice idea, but not so original that even New York and London have sold theirs.
Yes, let's go back to the famous Italian lake. In cans of 'Lake Como Air', on sale since the beginning of October, the air costs 9.90 euros. The news has been received.
After all, Lake Como is a world tourism brand, chosen as a holiday destination by people from all over the world.
The new souvenir is dedicated to tourists, created by the communication agency Como Italy Srl, also promoted through the lakecomoair website.
The manufacturers can guarantee that the customer will find '100% authentic air from Lake Como, trapped in a can'. In practice, the tourist returns home with a can of lake air, which he can then decide whether to open at home or keep as a souvenir.
Each can, the manufacturers claim, contains '400ml of fresh air from the most beautiful lake in the world'. The souvenir is on sale in Como and in the main tourist sites of the area.
