Why is Taylor Swift's success alarming for the times we live in?
By Gino Castaldo/ It is pointless to complain about the shortcomings of our current musical court, the problem is much wider, let's say global. Do you know who is the most powerful artist in the world right now? Her name is Taylor Swift and the profits she generates are huge, or rather abnormal. Each passing day reaches a new record. Numbers after numbers, colossal clicks, then the tournament, this tournament which has numbers that no one has ever reached.
The concert to be held in mid-October has so far collected 26 million dollars in pre-sales. And this is also a first in history.
On the one hand, this uncontrollable growth may seem to herald a new era in which women, or rather the image of women, is in charge. At least this is underlined by some American newspapers, comparing the parallel success of the cinema with the movie Barbie and also remembering that Beyonce had actually warned something like this. Or in general, referring to the great self-confidence with which today many girls and women of showbiz in America manage their image, starting from the phrases 'women don't cry, women make money' with which Shakira has ironized, as sang, her ex Piqué.
But let's go to Swift, whose triumphant success must be followed and understood if only to decipher the world we're heading towards. She's a kind of Katy Perry, a bit like Madonna, but expertly censored, incapable of profanity and very murky eros, a bit of a Disney princess, blonde and pretty, like an eternal teenager, but with a woman's body. A bit of Barbie, the girl power but appropriately elegant, milky-white, giant projection of restless adolescence, singing with Abba's Dancing Queen-esque sense of revolt, or even a bit of the child that 'no one can leave in a corner', after all.
However, like never before pop music is roaring through stadiums, less and less a temple of rock and more and more a megatheater for commercial children. And it costs a lot: there are young people everywhere who are willing to pay exorbitant prices to see in person this figure that looks like a hand-drawn comic, a fictional character that has been fleshed out and dances and sings, an incredibly fictional creation too perfect to be true, a product of Artificial Intelligence, moderately nice to anyone, sweetly mischievous.
Who could not love that? How can you resist someone who always tells you that you are his favorite?