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Agriculture in the digital age; Vodafone Albania, success story in Intelligent Agriculture

Agriculture in the digital age; Vodafone Albania, success story in Intelligent

On Thursday, April 18, Vodafone Albania organized the event "Agriculture and Artificial Intelligence", a very significant event for "Albania in the digital age", where partners and key actors of the agriculture and technology sector participated. The event talked about the digitization of vital sectors, in order to contribute to a more stable and inclusive society. And agriculture remains not only one of the key directions in the development of the country, but also a sector where the application of technology by leading companies, such as Vodafone Albania, has been more successful.

Agriculture in the digital age; Vodafone Albania, success story in Intelligent

Some of the most important topics that were addressed in this conference were the digitization of the agriculture sector, Artificial Intelligence and applied technologies in the agriculture sector, new technologies in Intelligent Agriculture, etc.

The event "Agriculture and Artificial Intelligence" aims to start discussions about Intelligent Agriculture in Albania, and for this reason, all the main actors of the ecosystem such as the government, NGOs, agricultural sector businesses/farmers and experts became part of it. agribusiness, etc. Vodafone Albania shared with the attendees concrete examples of how new technologies and Intelligent Agriculture have been implemented in Albania and in the world. At the end of the event, participants completed a 5-minute questionnaire to measure their level of digitization.

Agriculture in the digital age; Vodafone Albania, success story in Intelligent

CEO of Vodafone Albania, Mr. During his speech, Balazs Revesz said that agriculture is a priority sector for investments in innovation and technology, also identified by the Albanian government as a key field, where its digitization can add significant value to the economy. Certified by Gartner as a world leader in IoT service management, Vodafone uses the latest technology generated by Artificial Intelligence to deliver a personalized and differentiated customer experience through high-capacity digital platforms. The strategic partnership with "Microsoft" will accelerate the digital transformation of Vodafone Albania's business customers and will increase the quality of the customer experience for consumers. The digitization of agriculture through the Vodafone Smart Agriculture solution provides the infrastructure for the agricultural industry, enabling monitoring, analysis and automation of operations.

Agriculture in the digital age; Vodafone Albania, success story in Intelligent

The Minister of Agriculture and Rural Development, Mrs. Anila Denaj emphasized in her speech that digitization in the field of agriculture is related to the immediate needs of agriculture to guarantee efficiency and income for farmers, within the framework of integration in the European Union.

The Minister brought to attention the digital platform "Farmer's Portal" as an important step in the digitalization program of agriculture. This platform supports the substantial increase in efficiency and transparency in the agricultural sector. Through the integration of technology, high security towards food quality is possible for the local and international consumer.

Jonida Lakuriqi, Director of the Legal and Public Policy and Foreign Relations Department emphasized that Agriculture and Technology are an integral part of our lives, while digitization is one of the main pillars towards European Integration.

The digital revolution in Albania is reflected in the positive indicators of the Digital Economy and Society Index (DESI) in 4 very important areas: in the development of human capacities, the integration of digital technologies, the mobile and fixed network and digital public services.

Smart Agriculture is a challenge and an opportunity for all actors of the ecosystem. For technology to be accessible it needs to be democratized. It is for the farmer to have access to local and international markets through integrated platforms.

According to the studies presented by Vodafone Albania, the digital development in Albania is above the average of the Western Balkans in terms of the integration of digital technologies, the mobile and fixed network and digital public services, but further improvements are needed in raising human capacities. And a key role in this landscape of Intelligent Agriculture and the application of technology in the agricultural sector has undoubtedly been played by Vodafone Albania itself, within its "Smart Agriculture" agenda, an excellent model offered by the Vodafone Group.