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Coca-Cola celebrates its 30th anniversary in Albania

Iniciativat e shumta kulmojnë me një moment festiv te Piramida dhe një koncert të hapur në sheshin Nënë Tereza!

Coca-Cola celebrates its 30th anniversary in Albania

Coca-Cola marked the 30th anniversary of its presence in Albania, as a brand with strong roots in the Albanian lifestyle and as a proud contributor to the country's economic growth. The party was held at the Pyramid of Tirana on May 19, the very day on which the production plant started work for the first time in 1994, honored by the presence of the Prime Minister, Mr. Edi Rama, supports its institutions, clients and partners.

Coca-Cola celebrates its 30th anniversary in Albania

The Pyramid of Tirana symbolizes a bridge between Albania's past and its vision for the future. CCBS, the only official partner that produces and distributes The Coca-Cola Company's products in the market, sees this point as an important space to remember the journey from the early 90s to the present of continuous development and investment, with a clear vision also in terms of the long-term sustainability agenda.

Coca-Cola celebrates its 30th anniversary in Albania

Coca-Cola celebrates its 30th anniversary in Albania

The Prime Minister appreciated the event by sharing his artistic interpretation within the framework of 30 years of Coca-Cola in the country, which is considered a special link between an international brand like Coca-Cola and Albania.

An unforgettable toast was raised with cans of Coca-Cola created just for the occasion. to celebrate the achievements of the past and with the will to be part of Albania's prosperous future.

Coca-Cola celebrates its 30th anniversary in Albania

Following this institutional moment, the protagonist of the evening in Mother Teresa Square became music, giving all the followers present the opportunity to cheer with a Coca-Cola the talent of Albanian stars, such as Elvana Gjata, Ylli Limani, Mc Kresha and Lyrical Son.

This is another example of the 'True Magic' that Coca-Cola brings to the moments we share together, such as concerts or football matches.

The president of Coca-Cola Bottling Albania, Mr. Luca Busi stated during his speech:

"We are proud and honored by the presence of the Prime Minister, we appreciate the recognition regarding the presence of Coca-Cola in Albania. This anniversary, instead of being oriented towards the past, is a form for CCBS to further strengthen its ambitious vision for a common future, ensuring its daily contribution to economic growth, bringing a perspective concrete and new in terms of business development as well as our commitment to sustainability."

The Organizational Vice President for Italy and Albania from The Coca-Cola Company, Mrs. Phillipine Mtikitiki also gave a statement about the 30th anniversary of Coca-Cola in Albania.

"Coca-Cola's success in all the countries in which it operates stems from the ongoing collaboration with our bottling and manufacturing partners, their strong connection to the market and their ability to shape our product offering to tastes and expectations." of consumers. We feel really proud that Coca-Cola has become so Albanian in the last 30 years, thanks to the daily work of CCBS people all over the country and Albanians who choose a Coca-Cola in moments of refreshment, shared joys and vitality," he declared. Phillipine Mtikitiki.

Coca-Cola celebrates its 30th anniversary in Albania

As part of this anniversary, Coca-Cola created a campaign to celebrate this historic moment and emphasize the close connection with our country.

"For every joy we have had, others await us."

A relationship which is created by combining the iconic features of Coca-Cola and its presence in the refreshing moments, as well as in those key moments remembered by all, as great achievements on the football field.

A promotional package featuring the Coca-Cola 30th anniversary logo was also created. The 90 participating customers had the opportunity to be rewarded with exclusive gifts, including the opportunity to be backstage at the concert on May 19 to meet the artists of the heart.