Louis Vuitton unites the two rivals in the historic photo
Lionel Messi and Cristiano Ronaldo are used to facing each other on a football pitch, but in a new Louis Vuitton ad, modern football's biggest rivals face off in a game of chess.
The French luxury brand's latest campaign, under the motto 'Victory is a matter of mind', was photographed by Annie Leibovitz and released today, a day before the FIFA 2022 World Cup kicks off in Qatar on Sunday.
This photo follows Vuitton's 2010 Core Values ??campaign that featured legendary players Pele, Maradona and Zinedine Zidane playing table football. Messi and Ronaldo are shown looking intently at the chess pieces placed on the chessboard.
Players have dominated football for over a decade.
Between 2008 and 2017, Messi and Ronaldo each won the Ballon d'Or, the award given to the world's best footballer, and Messi has won it twice more since then.