New EU rules for online platforms: Cannot operate as independent digital islands
The Digital Markets Act will put digital platforms and social networks in Europe on track. An agreement has finally been reached between European Union countries and EU lawmakers forcing Google, Amazon, Apple, Meta and Microsoft to change their core business practices in Europe.
Under the agreement, also known as the Digital Markets Act, companies face fines of up to 6% of their global turnover for violating the rules, while repeated violations can prevent them from doing business in the EU.
The new rules ban targeted advertisements targeting children or based on sensitive data such as religion, gender, race and political opinions. Models, which are tactics that deceive people into giving out personal data to companies online, will also be banned.
EU lawmaker Dita Charanzova, who had called for such rules eight years ago, was the first to welcome the deal. "Google, Meta and other major online platforms will need to take action to better protect their users. "Europe has made it clear that they can not act as independent digital islands," she was quoted as saying in a statement.
Google, meanwhile, has welcomed the changes. "We look forward to working with policymakers to get the remaining technical details needed to make sure the law works for everyone," said search giant Google.